| Welcome |
Time now: Thu May 17, 2012 10:48 pm
All times are GMT
|
|
|
|
|
Mark
Site Admin
Joined: 03 Apr 2004
Posts: 135
|
| To Optimize Or Not To Optimize |
 |
|
To Optimize Or Not To Optimize
By Dan J. Fry
Excessive optimization could be considered a sickness depending on context. Look up compulsive disorders in the Diagnosis and Statistical Manual of Mental Disorders (DSM-V) and over-optimization fits the description fairly well. So, should most online home business owners be seen by a psychotherapist? Well, I won't answer that as of now since it doesn't bode well for my immediate physical health. But one thing is for sure: web site optimization is tricky business.
The search engines are in an all out war to be the best. Since content is king, they are all striving to develop the all around best algorithm to deliver the most relevant search results. They are thus in a constant state of flux, which in turn wreaks havoc on our nerves as online home business owners.
You see, search engines are one of the best forms of free traffic. And we all know that to run a successful online business, traffic is a must. Most home based web businesses start out on very restrictive budgets. I know mine did, and still is. So, when the toss up is time or money, I, like many others probably do, chose to work with time.
In walks optimization. You must be on your toes to stay ahead of the every changing SEs. You must periodically evaluate your site's content to ensure that you aren't bumped to low indexes. But this can easily get carried away into what I like to call over-optimization, and then you probably should consult the DSM-V.
Traffic is important. There is no doubt about it. But there must be a balance. So the ultimate question is not whether you should or shouldn't optimize, but how much time you should spend on it in terms of other site promotion methodologies.
more...
http://www.lilengine.com/search-engine-promotion/search-engine-optimization/0427043/page1.html |
Wed Apr 28, 2004 7:10 pm |
|
|
GentleMama
Joined: 18 Jun 2005
Posts: 5
Location: Tehachapi, CA |
| I can relate... |
|
|
I can relate to the DSM V and web site optimization. We've been spending time building our sites and I constantly try to find a sensible way to put things while having keywords in the right place. My husband always checks the backward links and keywords to see how other sites are optimized and what the potential competition for any given keyword or phrase we want to use.
I previously had a position where I worked with the DSM IV so I can feel the insanity. I guess what it's dedication to your business. The important thing is finding balance between your family life and your the time you spend behind your desk.
Thanks for the article. I'm always looking for ways to continue building my business successfully without putting lots of money into it.
You can visit our site at www.thewishingwellness.com and
_________________
Carrie Russo
Mama to Jaden, Homebirth, Cloth Diapers
"Improving the Quality of Life"
http://better2be.stayinhomeandlovinit.com |
|
Wed Jun 29, 2005 10:27 pm |
|
|
 
|
|
All times are GMT. Time now: Thu May 17, 2012 10:48 pm
|
|
|
|
|
|
|
